One of my favorite seasons is Spring and holidays is Easter, and lucky for me, I usually get to celebrate Easter twice! Although it varies each year, Orthodox Easter, or “Greek Easter” as we call it, is sometimes a week or so off from regular Easter. My husband, Yianni, is Greek and Easter is a HUGE holiday in his culture, so we always celebrate both regular and Orthodox Easter.
Whether it’s social media marketing or traditional public relations, building messaging and content around holidays (major holidays, like Easter, and also the plethora of ‘marketing holidays,’ like National Picnic Day - April 23, 2020) and seasons serves as a foundation for guiding the marketing communications programs that Green Purse PR plans and creates for its clients.
Spring of course lasts for a while; it technically begins March 19, although it likely won’t feel like it until closer to Easter. Easter is more than just a one-time event on April 12 (and April 19 for Orthodox Easter.) Both Spring and Easter can include what we like to call “mini events,” which can stretch out the season and create even more purchase opportunities.
How many ‘mini events’ (or buying opportunities) are there for Spring & Easter?
Turns out, there are several, depending on your product category and who you’re targeting. Here are a few that we try to leverage for some of our clients that focus on the Easter holiday.
Spruce up for Spring - Many Americans like to welcome Spring (whenever it begins to feel like Spring) by sprucing up their homes with seasonal flowers, often outside their front door or inside their homes. Grocery stores and garden centers are keen to promote and sell flowers, like tulips and peonies. In addition to pretty, Spring flowers, many Americans like to dress up their home entrance with season-appropriate welcome mats and garden decor.