Conduct Research to Understand Your Consumers’ Needs this Winter
Know your audience, through research, to effectively connect with them this winter amid the pandemic
We base a lot of our consumer marketing on the seasons as each of them bring unique purchase opportunities. The winter season, plus the holidays, are usually ripe with consumer spending activities for marketers to leverage, but since we’ll still be in pandemic mode this winter, marketers will have to think differently about how to connect effectively with their consumers. This starts with first understanding your audience and how their lives will be very different this year. In order to identify just how different, and what the marketing implications are for you, research must be involved.
Conducting Shopper Research (virtual or in-person)
We are currently conducting custom, qualitative research, both in-person and virtual consumer research, ahead of the winter season to get an idea of how consumers will behave and buy, whilst staying mostly at home. What we learn from this type of research can impact everything our clients' do this winter -- what imagery we need to create, what messaging, and how we deliver that message. No doubt, this winter, everything will be about staying cozy, entertained and well at home.
Photo source: www.onepeloton.com.
Photo source: Sustainable Cooks.
Work with us to learn how consumers’ behavior will change this winter
How will your brand show consumers how to use your products to embrace comfort at home this winter season? Work with us to conduct shopper research to get the insights you need to craft the best marketing messaging and imagery to resonate with them this winter. Contact us below to learn more about our research.
- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR