PR Campaign for Winter at Home | Seasonal Marketing
Keep your brand top-of-mind + get more of your products into American consumers’ shopping carts this winter
We recently asked our panel of consumers how they envision their lives changing come winter, as well as what products they anticipate buying and stocking up on. Many of them are expecting the transition to cold weather and more time at home indoors to be difficult. We were surprised that several of them had already started making preparations around their home to further hunker down and get cozy in a few months.
See our infographic below for a few of the key takeaways from that research, and learn more about our study (including how to purchase the new report) here.
Want to keep your brand top-of-mind + get more of your products into American consumers’ shopping carts this winter? Then read on below about how to participate in our seasonal PR campaign this winter.
Inspire consumers, who will be hungry for comfort at home
This winter everything will be about staying well and staying sane at home. That includes self-care, exercising and staying healthy, cooking at home, making the home cozy and welcoming and trying to make the most of this unique time at home to make it special and fun instead of just cold, dreadful and boring.
We are offering a seasonal campaign for food & beverage brands, all around the theme of ‘comfort at home’ to drive sales of your products this upcoming winter season. Work with Green Purse PR to keep your brand top-of-mind and get more of your products into American consumers’ shopping carts this winter season.
Food and drinks are one of the small joys people have been finding in life since the COVID-19 outbreak. Especially now as usual forms of entertainment, like going out to restaurants, sporting events and traveling are more challenging, food is a way to make our #StayAtHome reality feel special.
Our winter-themed campaign this December 2020 - January 2021 will reach millions of American consumers and includes programs that are both paid and earned media, such as:
Virtual TV media tour.
Editorial Coverage in top-tier, national consumer media outlets (newspapers, blogs & magazines.)
Influencer partnerships.
Winter-themed visual content to fuel social media posts & advertising.
This national PR campaign starts at $15k USD. For more details on how to participate, contact us here.
- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR
Photo source: Amazon.com