Spring, Easter, Earth Day & Summer Grilling

Upcoming PR Campaigns for Holiday & Seasonal Marketing

How is your brand connecting with consumers during your key selling season? What season or holiday does your brand focus on most? Is there a particular time of year when your products are most relevant in the lives of consumers? For example, if your brand is in the meat industry, perhaps summer grilling season is the time of year your brand tries to own. Or if you’re representing a wine brand, perhaps you try to own special occasions and holidays.

We base a lot of our consumer marketing and public relations programs on the seasons and major holidays, as each of them bring unique purchase opportunities. We work with brands in the natural products industry to create seasonal and holiday-focused campaigns promoting natural products, like food and beverages.

Our two-month public relations campaigns focus on media coverage and typically reach a minimum of five million American consumers and can include a mix of both paid and earned media, such as:

Media pitch for earned editorial coverage in top-tier, national and/or local consumer media outlets (TV morning shows, newspapers, blogs, & magazines) such as The Today Show, Well + Good and Real Simple Magazine.
New seasonal or holiday-centric visual content (photography & videography + recipes) to fuel the campaign.
Virtual desk side media tour for your company expert(s.)
TV media tour in one or several American cities.
Seasonal or holiday-themed content & messages for social media posts & advertising.

2022 Seasonal & Holiday Marketing Schedule

Here is our current 2022 schedule for our seasonal marketing & PR campaigns for natural products like meat, wine, home goods and wellness products. Most campaigns are focused on short-lead media, but ideally we like to have a two-month lead time so there is time to produce any new content, if needed.

SPRING COVERAGE APRIL & MAY 2022

Focus on: Spring entertaining, Spring cleaning, home refresh, Easter entertaining & gifts, Earth Day - pro-planet products, or Mother’s Day gifts.

Deadline to participate: March 1, 2022.

SUMMER COVERAGE JUNE & JULY 2022

Focus on: Summer grilling or Summer entertaining at home.

Deadline to participate May 1, 2022.

Autumn Coverage during September & October 2022

Focus on: Comfort food, cozy at home.

Deadline to participate: August 1, 2022

HOLIDAY COVERAGE NOVEMBER & DECEMBER 2022

Focus on: Holiday entertaining and holiday gift guides.

Deadline to participate October 1, 2022.