Know Thy Consumer. Isn't that the first commandment of marketing? It should be! Here are seven sources of research that my clients and I look to...
How well do you know your consumers? Shop-Along Research 101.
What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique
Shop with Green Purse PR: Looking for Female Migraine Sufferers in Washington, DC, Northern Virginia, Maryland & Philadelphia
We are currently recruiting participates for a unique and fun research project for a pharmaceutical company in the USA.
Our shop-along study will aim to better understand how female migraine sufferers shop for products that offer migraine relief. We want to understand if this group typically reached for conventional over-the-counter drugs or prescriptions, homeopathic products, or other alternative forms of relief.
Behind-the-Scenes of a Shop-Along
Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?
MediaPost.com: Moms Want More Information On Retail Shelves
MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about what female shoppers expect at the retail shelf.
Read the entire article on MediaPost.com here, and gain more insight into Green Purse PR's shop-along research.