Lisa Mabe March 4, 2017 Shop Along, Shopper Marketing, Retail, Marketing to Women, Marketing to Moms, Marketing to Millennials, Healthy Retail How well do you know your consumers? Shop-Along Research 101. Lisa Mabe March 4, 2017 Shop Along, Shopper Marketing, Retail, Marketing to Women, Marketing to Moms, Marketing to Millennials, Healthy Retail How well do you know YOUR shoppers? Not shoppers your read about in a nationwide report, or a certain segment of shoppers (like women in general), but YOUR consumers that shop at the retailers where YOUR products are actually sold.