Know Thy Consumer. Isn't that the first commandment of marketing? It should be! Here are seven sources of research that my clients and I look to...
Shopper Marketing Magazine: Healthy Food Shoppers
Looking to Connect with Dubai Moms Who Shop Healthy
Here's What "Green Purse Shoppers" Are Reading
Does your brand need to connect with "green purse shoppers?" You know, the ones that care about buying healthy, organic, sustainable, eco-friendly, and fair trade type of products? If you offer a natural or organic product, of course you need to connect with this group! But do you know what media and blogs your niche of consumers are reading?