Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?
MediaPost.com: New Moms More Inclined to Shop Healthy
MediaPost.com just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about first-time moms' tendency to shop healthy, and in many cases, convert to natural and organic products.
Read the entire article on MediaPost.com here.
MediaPost.com: Moms Want More Information On Retail Shelves
MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about what female shoppers expect at the retail shelf.
Read the entire article on MediaPost.com here, and gain more insight into Green Purse PR's shop-along research.
Just Announced: Lisa Speaking at Healthy Retail Conference & Expo
We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe-Konstantopoulos, will be a speaker at the inaugural Healthy Retail Conference & Expo October 28-30 in Scottsdale, Arizona.
Lisa's session, Exploring New Demographic Opportunities, will focus on marketing to millennial moms. The session takes place Thursday, October 29th from 3-3:30 PM at the Scottsdale Fairmont Princess Resort.
MediaPost.com: Want To Better Connect With Moms? Shop With Them
MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about why retailers should be shopping with the moms who shop in their stores.
Read the entire article on MediaPost.com here, http://bit.ly/1GKLKxO.
MediaPost.com: Retail Through The Eyes Of Millennial Moms
MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about making the in store retail experience mom and kid-friendly.
Read the entire article on MediaPost.com here, http://bit.ly/1FICcZh.
MediaPost.com: New Millennial Moms Craving Healthier Options At The Supermarket
What Your Grocery Bag Says About You
Have you ever noticed the difference in how you feel when carrying a shopping bag from a high-end retailer like Harrods, versus a mass retailer like Wal-Mart? While most people would deny purposely showing off their bag in public when they make a luxury purchase, the reality is, just about all of us are guilty. Irregardless of whether or not one is intentionally showing off, you must admit it feels nice to walk around with a bag that tells the world you can afford nice things. Grocery bags are no different.
While living in Sydney, Australia I became a loyal shopper of the specialty grocer, Thomas Dux Grocer. "The Dux," as it is affectionately called, stocks a variety of specialty, artisanal and organic products -- things that you might not find in a regular supermarket.