We asked our panel of American women what they anticipate spending their time and money on over the upcoming fall season.
Summer Spending Amongst American Women
We asked women across the USA what they anticipate spending on this Summer. Here’s some of what they told us.
We asked our panel of American women what they anticipate spending their time and money on over summer.
How American Women Plan to Spend Time & Money this Summer
“I have so many projects on at the moment - I’m landscaping my yard , remodeling a bathroom and a few other renovation projects around the house.”
“Definitely going to Italy! It’s like everyone I know on Instagram is going to Italy, so it’s about time I get over there.”
“I feel like I’ve been through so much these past few years that I totally deserve treats - A LOT of them. I’m treating myself to mini shopping sprees for things like fresh flowers, candles and pretty decor for the home to make me feel happier.”
“I’ve just recently purchased a lot of clothes, all based upon my upcoming summer vacation to Europe. I deserve it!”
“I have a dangerous habit of shopping online basically every night — Amazon, Nordy, Free People, Anthro, Hannah Anderson - you name it. Can’t stop, won’t stop for pretty clothes for me and fun activities for the kids.”
“The majority of my disposable income during summer goes to drinks (coffee & wine) and travel. We’ve rented a Airbnb house for all of August just outside of Paris!”
“I’m turning our backyard into a little nature oasis - building a new deck and will buy lots of new flowers and planters to make it look cozy.”
“I cannot stop buying the Stanley cups; I think I have one in every color by now.”
“We’re taking a big family trip out west this summer - renting a RV and seeing the country for most of August.”
“We just installed a new pool into the back yard, so now I’m onto decorating and landscaping all around it. We have lots to buy to make it look right.”
“I’m having solar panels installed and considering a couple other home upgrades — maybe a new frame TV and maybe getting some new appliances.”
“At some point I’ll start thinking about buying new school season clothes for the children. I’m not there yet, but later on school supplies too.”
Do you need to get a quick pulse check on your consumers for the summer selling season?
Green Purse is your go-to source for keeping a pulse on your target consumers. Want to get a temperature check on how your brand can address consumer needs this summer? Work with us on a quick survey or virtual focus group to get insights that you can use now. Contact us to learn more.
- Lisa Mabe, CEO & Buy-ologist, Green Purse PR
What Millennial Women Will Be Buying This Fall
Summer Spending Amongst Millennial Mom
We asked Millennial moms across the USA what they anticipate spending on this Summer. Here’s what they told us.
American mothers are sick of being cooped up at home! While most of us had to “summer” at home last year (and all year,) thanks to the COVID-19 pandemic, this summer moms are coming out and she’s way past ready for some hard-earned “me time.”
We asked our panel of Millennial moms what they anticipate spending their time and money on over summer. Here are some of what they shared with us.
How American Millennial Moms Plan to Spend Time & Money this Summer
“Yes, yes, yes! I’m saying yes to just about anything!”
“I’ve already been out at restaurants (outside,) and I’ll do it a lot more. I’m so sick of cooking at home; time to make up for it by dining out a lot!”
"Let’s put down the damn screens and get outside in nature. Bring on all the nature trails, bike rides, and mountain hikes.”
“I’m going somewhere — anywhere, and BY MYSELF!”
“So excited to finally go away for a girls’ weekend — spa, wine, and good food.”
“We’re renting a beach house with another family and a few other local or regional trips to visit family and friends.”
“Getting my hair done, nails done and going to the spa!”
“I’m taking my first flight since the pandemic to go to Mexico. My husband and I are doing a trip - just us and we plan on living it up!”
“It’s time for some me-time! I’ve having a weekend (or two) away by myself — I’ve earned it!
“We’re finally comfortable having our house professionally cleaned again. After over a year of dealing with mess, I’m very excited to have some cleaning help come each week!”
“Since last summer sucked, we’ll be doing all the things this year — making up for birthday parties we did not get to have last year, lots of outdoor activities and spending a lot of time at the beach.”
“Last year I spent a lot of money on entertaining everyone at home. This year I’m focused on going out to restaurants and getting out of town to have fun — mountains, beach, and staying with family.”
“Let’s help make it up to local restaurants. I’m aiming to go to a new restaurant each week from here on out.”
“We have a few vacations to go on, but we’re also excited to stay close to home to see our family and friends. We’ll be having lots of backyard BBQs and pool parties.”
“I’ve been doing some online shopping lately to buy some new summer dresses — I need some fun new pieces to get out in the world again.”
How will your brand connect with consumers this summer?
Green Purse is your go-to source for keeping a pulse on your target consumers, Want to get a temperature check on how your brand can address consumer needs this summer? Contact us to learn more.
- Lisa Mabe, CEO & Buy-ologist, Green Purse PR
What Millennial Women are Buying this Fall
WHAT MILLENNIAL WOMEN ARE BUYING THIS FALL
American women looking to indulge in seasonal treats, home goods & entertainment
Many of your American millennial aged female consumers are excited about the new autumn season, and rightly so as even though we are in the middle of a pandemic, there is still plenty to look forward to and enjoy. This unique season brings with it beautiful weather, seasonal produce and ingredients, scents and tastes all uniquely owned by fall. In anticipation of winter being especially dreary, consumers tell us that they consider fall as their last bit of outdoor fun before we all tuck indoors for winter.
We asked Green Purse PR’s panel of Millennial women (including many mothers) what they’re looking forward to about fall, as well as what they have been buying, or plan to buy, in order to keep themselves and their families happy, healthy and properly entertained during their continued time at home, due to the pandemic. Listed below are some of what they shared with us.
Pumpkins spice lattes are always a big hit during fall.
How American millennial women plan to soak up the fall season
“We’re trying to be outside as much as we can. You could not pay me to do any indoor activities with my kids right now, so we’re into things like farm visits, pumpkin patches, nature trails. So far we’ve decorated our front door with mums and pumpkins, I’ve bought several art and decorating kits for the kids and I’ve gotten more seasonal decorations to try to make it more special for the kids.”
“My online shopping orders go something like this — chocolate, wine, yoga pants, sports bra, more chocolate and more wine.”
“I love doing bonfires, the smell of BBQ and roasting marshmallows. My husband ordered a new firepit. I’m in the process of researching and buying some stargazing equipment - binoculars and a telescope as fall is really good time to see things in the night sky.”
“I’m still loading up on beverages - everything from tea, coffee, wine and beer to kids’ juice boxes and sparkling waters.”
“You still cannot hardly find any cleaning products in stores, so I’m constantly on a hunt for those and like a squirrel, I’m starting to hunt and gather toiletries, freezer foods and other household supplies so we won’t have to run out to the store as much.”
“I’m pretty exhausted of constantly having to think of new and exciting things to do to school and entertain my children. I’ll probably look into buying some digital subscriptions soon as we’ll be in the house more - things like Disney+ and more online education supplements, like Scholastic.”
“Games and educational toys. I want to make a game area in my house and have them on a shelf so the children can get them easily. So far I’ve got some children’s matching & sorting games, Jenga and Lincoln Logs.
“We normally buy organic food at Whole Foods, but I’ve already stocked up on some junk food as special treats - graham crackers to make smores, candy (Halloween candy, of course) and mixes to make brownies and cupcakes. I love the smell of sweets baking in the oven; we’ll probably bake some treats once a week for the next few months.
“If it smells or tastes like pumpkin spice, I need it. I’ve gotten some pumpkin candles, pumpkin flavored yogurts, pumpkin beer. You name it, I’ve got it.”
“I’ll be loading up on bath supplies - wine, bath bombs, bath salts, and more wine. I plan to be in the tub most evenings.”
“I absolutely love fall! I need to invest in a huge pile of firewood soon because I’ll start making fireplaces every night. My cold weather routine is make a fire, put on a good movie or show and make some yummy food & drinks.”
“We are going to make our house so cozy that we’ll never want to leave. We just had our kitchen and living room completely gutted and renovated this summer. We now have plenty more space for our work and homeschool, and a brand new, bright and cheery place to cook and hang out. Currently, I’m decorating — getting things like art, new couch, cozy blankets, fireplace and mantle decorations.”
“Now that it’s getting cooler, I’m starting to do my at-home workouts indoors, instead of on my patio. I’ve carved out a little workout nook in my living room by a window for my yoga mat and weights.”
“We’ve just bought a new house, so I’ll be buying a bunch of new furniture, rugs and window treatments. I feel like we’re having to buy everything all over again and it’s fun as we’ll soon be in hibernation mode this winter.”
“Because it’s pretty miserable right now, I’m trying to keep myself happy by buying some little treats - rewarding myself with good food (steaks, wine, chocolate, desserts,) skincare (masks, lotions,) lots of books & ordering movies online. I’ve ordered some pretty things for the house (art, candles and I’m getting fresh flowers more often.)
“It’s been a real struggle to keep the house clean these past six months. I’m planning to order a small, cordless vacuum online soon as I’m tired of killing my back with the big vacuum on areas, like the stairs.”
“This is so not environmentally-friendly of me, but I’ve recently bought a bunch of paper plates and cups. I’m so so sick of doing dishes (like 2 or 3 loads per day.) I feel like raking the real dishes into the sink and breaking them all! On days when I just can’t deal with everything, I’m opting for paper plates that we can throw away so I don’t have to do more dishes.”
“Our house loves fall drinks - we are going to make a lot of pumpkin spice coffee drinks & alcohol drinks. The kids love hot chocolate. We’ve got to keep things fun and special to keep happy and motivated.”
“I did buy a bunch more vitamins and supplements a few months ago, but I’ll need to do that again before winter so keep keep the flu and coronavirus away. Lots of vitamin C and immunity boosting products.”
“I’m soaking up the sun as much as possible, while I can. I’ve been going out to restaurants (outside seating,) vineyards, farms - anywhere outside where I can sit and read a book and sip on something delicious. Speaking of books, I’ve definitely been going through some books lately. I follow goodreads.com and buy several each month, more than I’ve ever read in my life.”
“This fall is going to be all about cooking for me. During summer, I got a decent amount of takeout and made summer salads and the like that are light, quick and easy. Now for fall, I want to try doing more baking — making harder recipes that take time and more effort. I’m looking to buy a nice mixer, upgrade my coffee maker and buying some new, pretty dishes.”
“We’ve not had to buy as many clothes for the kids, but I have been buying more pajama sets for them recently. I’ve also bought some new workout clothes and some lingerie.”
How is your brand talking with consumers during the pandemic autumn days?
As we continue to navigate through the COVID-19 pandemic here in the USA, Green Purse PR is committed to helping our research clients stay informed by serving up the most valuable and current consumer insights.
We've got a constant pulse on the changing behaviors of American consumers, particularly, health-conscious women and mothers. We are currently conducting virtual shopper research to better understand how consumers are shopping in categories like: food & beverage, household goods (like cleaning products & personal care,) entertainment, online education and children’s toys.
Submit an information request for answers to your specific questions about your consumers and we can explore conducting custom research for your brand. Learn more and contact us here →→→ www.greenpursepr.com/virtual-shopper-research.
- Lisa Mabe-Konstantopoulos, Founder & CEO, Green Purse PR
How is Your Brand Connecting with Moms this Summer?
HOW IS YOUR BRAND CONNECTING WITH MOMS WHILE THEY ‘SUMMER’ AT HOME?
Instead of spending on vacations, consumers are spending on things to keep themselves entertained at home.
Many of your American consumers are “Summering” at home this year, thanks to the COVID-19 pandemic. This cultural change is impacting how they shop and what they buy. Summer usually means beach trips, summer camps for kids, international travel and lots of fun outdoor activities. Our new ‘stay at home’ culture is causing purchase behaviors to be very different. It is also changing the way brands talk with consumers about their products.
We asked our panel of Millennial moms what they’ve been buying to keep their families happy, healthy and properly entertained during their continued time at home over summer. Listed below are some of what they shared with us.
How American Millennial Moms plan to ‘summer’ at home during coronavirus
“Lots of alcohol! I’ll be making lots of cold, hard drinks while I work from home (on the patio in my bikini) and summer school and make sure the kids are outside not messing up my house constantly.”
“I’m already thinking about backyard entertainment to keep the kids busy while I work. I’ve been on Pinterest researching and screenshotting outdoor activities. We’ve got baby pools; we’ll order some more water toys, art supplies and lots of good healthy snacks to have on hand.“
“As long as I can crack open a LaCroix a few times a day, I’ll be ok. I’ve got an arsenal of LaCroix containers - all flavors at the ready.”
“I’m bored already just thinking about staying home all Summer and not going anywhere on vacation! I’m planning to start some new hobbies - I want to take some virtual cooking classes (maybe Italian cooking until I can ever get over to Italy.) We’ve got a huge inflatable water pool & slide for our kids and we’ll stock up on lots of good food to make the most of our time at home.”
“Sounds like we had better hunker down and get comfortable being at home just about all the time. I’m making my bedroom an oasis; I’ve bought a new mattress, added some house plants and some really good lighting (including fairy lights) to make it as cozy and as inviting as possible.”
“Ice cream, kids fruit drinks, and if we can’t get them at the store, we’ll learn to make them ourselves.”
“I bought a bunch of mini piñatas and a bunch of candy to have every once in a while for the kids. I’m getting myself a nice Nepresso machine so I can have specialty iced lattes all summer.”
“I want to do certain food activities on certain days. We’re doing Friday afternoon ice cream parties in the backyard, Saturday morning brunch with a fancier than usual breakfast (like a avocado & egg on toast + smoothies,) and Sunday lunch time BBQs with steaks, burgers or hotdogs.”
“Definitely a tree house or play house for the backyard. We’ve also just started a garden so maybe that will give us something to do sometimes.”
“We have lots of space, thankfully, so we’ll be at our swimming pool a lot, reading in the hammock or having BBQs in the back yard. I’m sure we’ll need to stock up on lots of meats for grilling, drinks for hot days and some more water toys to keep cool.”
“Drinks (beer & cocktails for me and the hubby;) ice-pops and fruit drinks for the kids. Lots of fruit, like watermelon and pineapple.”
“Since homeschooling, I’ve already stocked up on a bunch of school and crafty types of supplies (glue sticks, crayons & markets, pom poms, waterbeads, construction paper, and so on,) but we’ll likely invest in just about every type of backyard toy we can find on Amazon or Target.”
“I love trying new things — I’m making art, cooking new types of food, I’ve already bought a bunch of expensive kitchen equipment (espresso machine) and a new grill (Big Green Egg.) I’m also trying to expand my palette for different alcoholic drinks. I’d like to come up with my own Quarantini. Once I have a winner, I’ll probably make and deliver several cute packages of it to my friends and neighbors close by.”
“We’re getting my husband a nice new grill since we’ll likely want to BBQ often. We’ve already stocked up on lots of meat, just in case it’s harder to find as this pandemic plays out.”
“I’m going to try to make things as special as I can. I want to get a bunch of yard games and decorations for our garden area. I’m thinking corn hole, ring toss, water guns, water slides & sprinklers. I’ll also want to make food extra special; we might have some themed play, like a pretty tea party outside for my daughter.”
“As a little hobby, my girlfriends and I are using some of this down time to expand our tastebuds together, virtually. We’re trying new drinks and food. I’ve gotten a bunch of specialty beers in pretty cans, mixers to make all sorts of concoctions. The idea is to experiment, have fun and determine some new go-to drinks for all this time at home.”
“My Target cart online currently has a bunch of outdoor things waiting to be bought. I’m thinking about a hammock, zip line, play house and games. We’re stocked up on food, but I bet we’ll need lot and lots of alcoholic drinks and fruit to make fruit drinks for the children.”
How is your brand talking with consumers during the home-bound Summer days?
As we continue to navigate through the COVID-19 pandemic here in the USA, Green Purse PR is committed to helping our research clients stay informed by serving up the most valuable and current consumer insights.
We've got a constant pulse on the changing behaviors of American consumers. We are currently conducting virtual shopper research to better understand how consumers are shopping in categories like: food & beverage, household goods (like cleaning products & personal care,) outdoor entertainment and toys.
Search the link below or submit an information request for answers to your specific questions about your consumers. Learn more and contact us here →→→ www.greenpursepr.com/virtual-shopper-research.
- Lisa Mabe-Konstantopoulos, Founder & CEO, Green Purse PR
Connecting with Consumers During Summer at Home
CONNECTING WITH CONSUMERS WHILE THEY ‘SUMMER’ AT HOME DURING COVID-19 LOCKDOWN
American consumers won't be spending on vacations this Summer. They'll be spending on things to keep themselves entertained at home.
Many of your consumers will likely be “Summering” at home this year, thanks to the COVID-19 pandemic. This cultural change will definitely alter how they shop and what they buy. Summer usually means kids have Summer break from school (and are therefore home a lot more,) Summer grilling season (of special important to meat brands,) and Summer travel season (which will certainly cease to exist this year.) Our new stay at home culture will cause purchase behaviors to be very different. It will also change the way brands talk to consumers about their products.
As we’re always looking a few months ahead for our public relations clients, we recently asked our panel of Millennial moms what they anticipate needing to buy or stock up on in order to keep their families happy, healthy and properly entertained during their continued time at home over Summer. Listed below are some of what they shared with us.
How American Millennial Moms plan to ‘summer’ at home during coronavirus
“Lots of alcohol! I’ll be making lots of cold, hard drinks while I work from home (on the patio in my bikini) and summer school and make sure the kids are outside not messing up my house constantly.”
“I’m already thinking about backyard entertainment to keep the kids busy while I work. I’ve been on Pinterest researching and screenshotting outdoor activities. We’ve got baby pools; we’ll order some more water toys, art supplies and lots of good healthy snacks to have on hand.“
“As long as I can crack open a LaCroix a few times a day, I’ll be ok. I’ve got an arsenal of LaCroix containers - all flavors at the ready.”
“I’m bored already just thinking about staying home all Summer and not going anywhere on vacation! I’m planning to start some new hobbies - I want to take some virtual cooking classes (maybe Italian cooking until I can ever get over to Italy.) We’ve got a huge inflatable water pool & slide for our kids and we’ll stock up on lots of good food to make the most of our time at home.”
“Sounds like we had better hunker down and get comfortable being at home just about all the time. I’m making my bedroom an oasis; I’ve bought a new mattress, added some house plants and some really good lighting (including fairy lights) to make it as cozy and as inviting as possible.”
“Ice cream, kids fruit drinks, and if we can’t get them at the store, we’ll learn to make them ourselves.”
“I bought a bunch of mini piñatas and a bunch of candy to have every once in a while for the kids. I’m getting myself a nice Nepresso machine so I can have specialty iced lattes all summer.”
“I want to do certain food activities on certain days. We’re doing Friday afternoon ice cream parties in the backyard, Saturday morning brunch with a fancier than usual breakfast (like a avocado & egg on toast + smoothies,) and Sunday lunch time BBQs with steaks, burgers or hotdogs.”
“Definitely a tree house or play house for the backyard. We’ve also just started a garden so maybe that will give us something to do sometimes.”
“We have lots of space, thankfully, so we’ll be at our swimming pool a lot, reading in the hammock or having BBQs in the back yard. I’m sure we’ll need to stock up on lots of meats for grilling, drinks for hot days and some more water toys to keep cool.”
“Drinks (beer & cocktails for me and the hubby;) ice-pops and fruit drinks for the kids. Lots of fruit, like watermelon and pineapple.”
“Since homeschooling, I’ve already stocked up on a bunch of school and crafty types of supplies (glue sticks, crayons & markets, pom poms, waterbeads, construction paper, and so on,) but we’ll likely invest in just about every type of backyard toy we can find on Amazon or Target.”
“I love trying new things — I’m making art, cooking new types of food, I’ve already bought a bunch of expensive kitchen equipment (espresso machine) and a new grill (Big Green Egg.) I’m also trying to expand my palette for different alcoholic drinks. I’d like to come up with my own Quarantini. Once I have a winner, I’ll probably make and deliver several cute packages of it to my friends and neighbors close by.”
“We’re getting my husband a nice new grill since we’ll likely want to BBQ often. We’ve already stocked up on lots of meat, just in case it’s harder to find as this pandemic plays out.”
“I’m going to try to make things as special as I can. I want to get a bunch of yard games and decorations for our garden area. I’m thinking corn hole, ring toss, water guns, water slides & sprinklers. I’ll also want to make food extra special; we might have some themed play, like a pretty tea party outside for my daughter.”
“As a little hobby, my girlfriends and I are using some of this down time to expand our tastebuds together, virtually. We’re trying new drinks and food. I’ve gotten a bunch of specialty beers in pretty cans, mixers to make all sorts of concoctions. The idea is to experiment, have fun and determine some new go-to drinks for all this time at home.”
“My Target cart online currently has a bunch of outdoor things waiting to be bought. I’m thinking about a hammock, zip line, play house and games. We’re stocked up on food, but I bet we’ll need lot and lots of alcoholic drinks and fruit to make fruit drinks for the children.”
Photo source: chatterblock.com
How is your brand or retailer planning to talk with consumers during the home-bound Summer days?
As we continue to navigate through the COVID-19 pandemic here in the USA, Green Purse PR is committed to helping our research clients stay informed by serving up the most valuable and current consumer insights.
We've got a constant pulse on the changing behaviors of American consumers. We are currently conducting virtual shopper research to better understand how consumers are shopping in categories like: food & beverage, household goods (like cleaning products & personal care,) outdoor entertainment and toys.
Search the link below or submit an information request for answers to your specific questions about your consumers. Learn more and contact us here →→→ www.greenpursepr.com/virtual-shopper-research.
- Lisa Mabe-Konstantopoulos, Founder & CEO, Green Purse PR