We asked women across the USA what they anticipate spending on this Summer. Here’s some of what they told us.
We asked our panel of American women what they anticipate spending their time and money on over summer.
How American Women Plan to Spend Time & Money this Summer
“I have so many projects on at the moment - I’m landscaping my yard , remodeling a bathroom and a few other renovation projects around the house.”
“Definitely going to Italy! It’s like everyone I know on Instagram is going to Italy, so it’s about time I get over there.”
“I feel like I’ve been through so much these past few years that I totally deserve treats - A LOT of them. I’m treating myself to mini shopping sprees for things like fresh flowers, candles and pretty decor for the home to make me feel happier.”
“I’ve just recently purchased a lot of clothes, all based upon my upcoming summer vacation to Europe. I deserve it!”
“I have a dangerous habit of shopping online basically every night — Amazon, Nordy, Free People, Anthro, Hannah Anderson - you name it. Can’t stop, won’t stop for pretty clothes for me and fun activities for the kids.”
“The majority of my disposable income during summer goes to drinks (coffee & wine) and travel. We’ve rented a Airbnb house for all of August just outside of Paris!”
“I’m turning our backyard into a little nature oasis - building a new deck and will buy lots of new flowers and planters to make it look cozy.”
“I cannot stop buying the Stanley cups; I think I have one in every color by now.”
“We’re taking a big family trip out west this summer - renting a RV and seeing the country for most of August.”
“We just installed a new pool into the back yard, so now I’m onto decorating and landscaping all around it. We have lots to buy to make it look right.”
“I’m having solar panels installed and considering a couple other home upgrades — maybe a new frame TV and maybe getting some new appliances.”
“At some point I’ll start thinking about buying new school season clothes for the children. I’m not there yet, but later on school supplies too.”
Do you need to get a quick pulse check on your consumers for the summer selling season?
Green Purse is your go-to source for keeping a pulse on your target consumers. Want to get a temperature check on how your brand can address consumer needs this summer? Work with us on a quick survey or virtual focus group to get insights that you can use now. Contact us to learn more.
- Lisa Mabe, CEO & Buy-ologist, Green Purse PR