WHAT MILLENNIAL WOMEN WILL BE BUYING THIS FALL
American women looking to extend “summer” as long as possible & spend more time outdoors
While many American millennial aged females are eager to cool off and welcome the new autumn season, they tell us in our qualitative research, that they are also keen to keep the summer vibes alive as long as possible.
This unique season brings with it beautiful weather, seasonal produce and ingredients, scents and tastes all uniquely owned by fall. In anticipation of winter being especially dreary, consumers tell us that they consider fall as their last bit of outdoor fun before we have to spend much more time indoors in our homes.
We asked Green Purse PR’s panel of Millennial women (including many mothers) what they’re looking forward to about fall, as well as what they have been buying, or plan to buy, in order to keep themselves and their households and/or families happy, healthy and properly entertained. Listed below are some of what they shared with us.
Pumpkins spice lattes are always a big hit during fall.
How American millennial women plan to soak up the fall season
“Yeah I’m BEYOND excited for fall! After of year and a half of being cooped up with the family, I’m ready to have some time alone. They go back to real school next week and I’m going to go wild.”
“Over the pandemic I’ve grown accustomed to doing lots more activities, like exercising, outdoors; that won’t change. I have basically stopped buying work clothes and am investing instead in fun, pretty workout clothes and other functional/performance clothes for running, hiking and climbing.”
“This is the most anticipated fall for me ever because my kids go back to school (actual real, physical, in-person school!) I will be working of course, but I will suddenly have A LOT more time to myself. I’ll be catching up on some shopping (in-person) in peace by myself, lots of time alone at cafes and maybe getting back into the gym.”
“I’m spending on travel again, both for leisure and work. That means flights, hotels, rental cars, and so on.”
“We are going out to restaurants a lot more; I’m also spending more on fashion and makeup again.”
“During the worst of the pandemic, during the ‘stay-at-home lockdowns,’ we put a lot of effort into making meal time and snacks special. That still continues — things like buying fancy cheeses to have fondue night or making party platters, like charcuterie boards.”
How is your brand planning to communicate with consumers during the fall season?
As we continue to navigate through the COVID-19 pandemic here in the USA, Green Purse PR is committed to helping our research clients stay informed by serving up the most valuable and current consumer insights.
We've got a constant pulse on the changing behaviors of American consumers, particularly, health-conscious women and mothers. We are currently conducting virtual shopper research to better understand how consumers are shopping in categories like: food & beverage, apparel, household goods (like cleaning products & personal care,) entertainment, online education and children’s toys.
Submit an information request for answers to your specific questions about your consumers and we can explore conducting custom research for your brand. Learn more and contact us here →→→ www.greenpursepr.com/consumer-culture-insights.
- Lisa Mabe, Founder & CEO, Green Purse