USA Grocery Retail Tours

First Hand Look at the grocery retail landscape

Ideal for brands looking to enter and understand a specific geographic market in the USA or just get a pulse for what’s on trend in the American market

We coordinate and lead in-person, immersive-style grocery retail and hypermarket tours in the USA, a research experience focused on getting first hand insight into the marketplace. Usually conducted in top DMAs, like Washington, DC, New York City, Chicago, Miami, Austin, Boston, San Francisco, Portland or Los Angeles, our in-market tours are designed to facilitate experiential learning for companies looking to understand the American marketplace, their competition, what unmet needs are in the market, what’s selling well and what’s not.

Each program is customized, but typically includes a 2-3 days that run from morning to afternoon Depending on time, we usually get to three stores per day.

Upon completing one of grocery retail tour programs, clients come away with a clear understanding on a better understanding of the market they seek to enter with new knowledge to help best position themselves for success there.

All market visit programs are conducted by Green Purse PR’s Founder & CEO, Lisa Mabe, who is extremely knowledgable about grocery retail and American shoppers. During the journey we tend to pack your schedule full of valuable experiences, visiting a variety of store formats, but also leaving a little time for fun.

In addition to our research, we can also coordinate all ground transportation during the trip for ease of travel around busy, congested cities. We can also take care of group hotel arrangements or at least offer suggestions on the best places to stay. If translation services are needed for non-English speakers, we’re happy to arrange that so everyone can understand every moment of our program.

Most of our clients like to participate in a grocery retail store tour, in addition to one of our other consumer-focused researched programs (like consumer shop-alongs,) or tack on an extra day to an existing trip. Since we’re located in Washington, DC, we find that a lot of overseas companies already coming here for a meeting to their country’s trade board or even their Embassy, can easily tack on a day to tour the grocery retail landscape with us.

Want to learn more about Green Purse PR's Grocery Retail Tours in American cities? Contact us here.