American Supermarket Tour - for Embassies in Washington, DC
Experience the American grocery retail landscape with a local expert
Ideal for diplomats aiding in promotion of country’s produce + visiting delegations or study tours of businesspeople and/or farmers focused on better understanding the American market + getting their products onto retail shelves in the USA
** UPDATE March 2020 ** This program is temporarily suspended due to the COVID-19 pandemic. We’ll conduct these again once it is safe to do so.
We plan, coordinate and lead in-person, immersive-style supermarket tours in the Washington, DC area, a research experience tailored for Embassies, focused on getting first-hand insight into the complex American marketplace. Our supermarket tours are designed to facilitate in-market learning for embassies, Government agencies and foreign companies looking to understand American shoppers, their competition, what unmet needs are in the market, and where your country’s products may best fit.
Each program is customized, but typically includes a half-day or full-day program consisting of an overview presentation, store visits (focusing on categories most important to you,) shopper interviews (optional,) and a debrief session to identify main takeaways of what we learned. We also take several photos and video clips of your delegation in action (meeting American shoppers, for example) and will submit the image files to you to use however you like. Depending on time, we usually visit 3 - 5 supermarkets or specialty stores around Washington, DC or the nearby Maryland or Virginia suburbs.
Upon completing one of our supermarket tour programs, participants come away with a better understanding of the American grocery retail landscape, types of American consumers, and how best to position their country or brand for a successful launch into the USA.
All Supermarket Tour Programs are conducted by Green Purse PR’s CEO and ‘buy-ologist,’ Lisa Mabe, who is extremely knowledgable about grocery retail and American consumers as it relates to the natural products and specialty food industries. Lisa is an award-winning expert in consumer research and public relations, and is a sought-after speaker, presenting at industry events around the world, including: Natural Products Expo West (USA,) the Summer Fancy Food Show (USA,) the World Halal Forum (Malaysia,) Naturally Good Expo (Australia,) and many others. Lisa has over 15 years experience studying the American market and conducting qualitative shopper research with a variety of consumers around the world. Lisa is a go-to resource on the American market for leading companies around the world. Learn more about Lisa’s expertise here.
LISA MABE
CEO & Buy-ologist | Green Purse PR
“Some of the best products come from the far corners of the world. As an avid traveler myself, I love to discover unique food and products that may appeal to Americans back home. I enjoy helping companies from around the world better understand the huge, complex American market so they come away understanding where their products may fit best and with what type of consumer.”
Being based in the Washington, DC area, we’re conveniently located close to all Embassies. This area is also fortunate to have a wide variety of outstanding retailers present, ranging from large supermarket chains appealing to the masses, a wide variety of ethnic retailers and also upscale, specialty shops. Since we’re located in Washington, DC, we find that a lot of overseas companies are already coming here to meet with their Embassy contacts or trade organizations, so tacking on another day or half-day for a supermarket tour is easy to do. If needed, we can work with your Embassy’s resources for ground transportation and translation services, or contract our own.
In addition to conducting Supermarket Tour Programs here in the Washington, DC area, we also produce other programs for exporters, designed to help them better learn about the American market. Those programs include:
USA Market Immersion Program - a multi-city study tour focused on both trade and consumer insights.
Go To Market USA Workshop - an in-person workshop we conduct with you in your home country offering new insights on the American market and consumers focused on your categories.
Want to learn more about Green Purse PR's Supermarket Tour Program for Embassies in Washington, DC, or some of our other research programs for exporters? Contact us here.
Washington, DC area Grocery & Specialty Retailers
Here are some of the locations our tours may include.
Want to learn more about Green Purse PR's Supermarket Tour Program for Embassies in Washington, DC? Contact us below.