SPEAKER PROFILE | Lisa Mabe
- Expert on the voice of the shopper -
RESEARCHER | THOUGHT LEADER | Speaker
Marketing to Women Expert
BIO: Lisa is Founder and CEO of Green Purse PR, a boutique shopper research and public relations consultancy based Washington, DC. Lisa is an award-winning communications expert with recognized expertise in consumer insights, social communications and marketing to women. Lisa has over 17 years experience planning and implementing numerous marketing to women research projects and campaigns for several leading companies and brands around the world. Some of Lisa's clients have included: Land to Market (Savory Institute,) KeHE Distributors, Saffron Road, OBE Organic Beef, Global Animal Partnership, Atkins Ranch Lamb, Meat & Livestock Australia, Artisanal Premium Cheese, and Edible Arrangements International, among many others. Through Lisa’s work with integrity programs like Land to Market and Global Animal Partnership, she has supported the likes of Whole Foods Market, Nordstrom, Ugg (Deckers Brands,) Timberland, Eileen Fisher, and Kering Group.
Prior to founding her own company in early 2010, Lisa worked with two leading communications agencies in the USA, Mullen Lowe U.S. (in the marketing to women practice) and BCW - Burson Cohn & Wolfe (previously called Burson-Marsteller,) in their digital communications practice.
Lisa lives in Maryland near Washington, DC area and regularly gets down to Sydney, Australia where she was previously living and servicing clients in Asia-Pacific. When not driving client initiatives, Lisa enjoys traveling, collecting pretty views in nature and bringing her yard to life with plants, flowers and wildlife habitats.
Keynote Topics:
Get In Her Cart | Connecting with Health-Conscious Female Shoppers
How to Message Sustainability to Shoppers at Retail
Conscious Consumerism - Connecting with Shoppers that Want to Buy Better
You Had me at Organic | New Moms Driving Demand for Healthy Products
New Millennial Moms Craving Healthier Options at the Supermarket + Live Focus Group
Making it in America: How to Enter & Succeed in the Diverse Food Retail Marketplace
Claims & Certifications: What Do They Mean and Who Cares?
Telling the Good Farm Animal Story
Past Speaking Engagements
Natural Products Expo West | Anaheim, CA
Regenerative Earth Summit | Boulder, CO
SupplySide West | Las Vegas, Nevada
Naturally Good Business Summit | Sydney, Australia
Naturally Good Expo | Sydney, Australia
MediaPost Engage Millennials Conference | NYC
Specialty Food Association Summer Fancy Food Show | Washington, DC
Advertising Week | NYC
Advertising Research Foundation | NYC
New York University | NYC
Grazing Best Management Practices Forum | Outback Australia
World Halal Forum | Kuala Lumpur, Malaysia
American Muslim Consumer Conference | NYC
University of North Carolina at Charlotte | Charlotte, NC
Duke University | Durham, NC
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