Green Purse PR In the News
Media coverage featuring our thought leadership
Natural Foods Merchandiser | Why—and how—natural products retailers should create a shoppers panel
Natural Foods Merchandiser | 5 ways natural products retailers can support regenerative agriculture brands
Feel Good Future (blog by Ugg) | How to live a more sustainable and regenerative lifestyle
Natural Foods Merchandiser | How can I keep my e-newsletter subscribers engaged? https://www.newhope.com/staffing-and-operations/weigh-9-ways-keep-e-newsletter-subscribers-engaged.
Happi Magazine | Health & Wellness & COVID-19 www.happi.com/issues/2021-05-01/view_features/health-wellness-covid-19.
Sarah’s Country and Farmers Weekly (New Zealand) Listen to the radio interview here, https://pod.co/sarahs-country/lisa-mabe-konstantopoulos-us-consumers-perception-of-new-zealand-post-covid, and watch the interview on YouTube here: www.youtube.com/watch?v=RITBMSbQ2jY.
Natural Foods Merchandiser | 10 ways retailers can maximize customer engagement with social media www.newhope.com/branding-and-marketing/10-ways-retailers-can-maximize-customer-engagement-social-media
New Hope Network | 5 ways brands can tell their regenerative stories www.newhope.com/branding-and-marketing/5-ways-brands-can-tell-their-regenerative-stories
New Hope Network | Female Consumers Hungry for Comfort This Winter www.newhope.com/market-data-and-analysis/female-consumers-hungry-comfort-winter
SmartBrief | How to deliver on what today’s adventurous food consumers want www.smartbrief.com/original/2020/07/series-how-deliver-what-today%e2%80%99s-adventurous-food-consumers-want.
Happi Magazine | Household Cleaners, Consumers & COVID-19 www.happi.com/contents/view_experts-opinion/2020-05-04/cleaners-consumers-covid-19?fbclid=IwAR3sf_YJxDu5OJ6AXn4ujpnUAcl_CRdBc8HqmdRqeo8ixN-1zcS_NudwERg
New Hope Network | Social communication guidelines for natural brands during COVID-19 www.newhope.com/branding-and-marketing/social-communication-guidelines-natural-brands-during-covid-19
Sarah’s Country (New Zealand radio program for food & fibre) | How NZ needs to position it's story to 'green purse' shoppers in America www.iheart.com/podcast/269-sarahs-country-57855423/episode/how-nz-needs-to-position-its-58367832/#
Natural Products Insider | Get more from your third party certifications www.naturalproductsinsider.com/certification/get-more-your-third-party-certifications
Natural Products Insider | Claims and certifications: What do they mean and who cares? www.naturalproductsinsider.com/claims/claims-and-certifications-what-do-they-mean-and-who-cares
Natural Products Insider | Exploring claims & certifications from the consumer perspective www.naturalproductsinsider.com/branding-marketing/exploring-claims-and-certifications-consumer-perspective
Natural Products Insider Podcast | The impact of third-party certifications on shopping behaviors – podcast www.naturalproductsinsider.com/certification/impact-third-party-certifications-shopping-behaviors-podcast
New Hope Network | How to get shoppers to value regenerative agriculture
www.newhope.com/branding-and-marketing/how-get-shoppers-value-regenerative-agriculture
Natural Products Insider Podcast | Exploring the Japanese specialty food market – podcast www.naturalproductsinsider.com/branding-marketing/exploring-japanese-specialty-food-market-podcast
Natural Foods Merchandiser | Weigh in: How can in-store events add to my bottom line today and tomorrow? www.newhope.com/branding-and-marketing/weigh-how-can-store-events-add-my-bottom-line-today-and-tomorrow
SmartBrief | How can food brands win with women? www.smartbrief.com/original/2018/08/how-can-food-brands-win-women
Natural Products Insider | Get more from trade shows: PR tips to stand out from the crowd www.naturalproductsinsider.com/branding-marketing/get-more-trade-shows-pr-tips-stand-out-crowd