Becoming a Consumer-Led Company Starts with Research

Immersive Market Research for Australian Exporters this September - October in the USA

Join us in American cities, like San Francisco, Denver and Austin, this September and October 2022, when we'll be conducting our USA Immersive Market Visit Program with exporters from countries like Australia and New Zealand. Autumn in America is an ideal time to conduct consumer research as peoples’ schedules are more predictable with school in session and summer vacation season over. We typically host a brand's leadership team for one to three days, conducting in-person shop-along consumer interviews inside stores, in-home ethnographies, store visits and informational interviews with retail buyers.

As our culture adjusts to “post-pandemic” life, it’s important to understand just how much has changed with your consumers’ shopping behaviors, as well as how products like yours are used in consumers’ homes.

We’ve been working with our clients to keep a constant pulse on consumer behavior throughout the pandemic, and now we are conducting research to understand the breadth of change since the height of the pandemic. Come along with us as we open up cabinets and pantries and look around environmentally-conscious American consumers’ homes.

We're constantly keeping a pulse on how health-conscious, American consumers think, behave and buy. We are best known for our in-person qualitative research — shop-alongs, however we offer a variety of ways to get to know your American consumers, and the market in general, including:

Shop-Along Research
Virtual Shopper Research
In-Home Ethnography
Virtual consumer interviews
Virtual live focus groups

While each of our consumer research studies are customized to our clients’ unique needs, here are some of the stages of market and consumer intelligence that our qualitative research can address.

Work with Green Purse

How will your brand connect with Americans post pandemic? Do you know how your products will fit into their new routines at home and as they get out and about in the world? Let’s find out together. We’re currently preparing to conduct in-person qualitative consumer research across the USA this September and October in product categories such as:

Meat & fish
Snacks
Beverages
Cleaning products
Specialty food & beverage.

Work with Green Purse to conduct consumer research to get the insights you need to quickly respond to the evolving marketplace. Contact Lisa to leverage our expertise in consumer research and chart a path to make faster, more consumer-led business decisions.