IN THE NEWS -- Natural Products Insider | Leveraging the Influence of Influencers
In our shopper research, many consumers report that they first learned about a product through an influencer. There is certainly a lot of discussion around influencers, but what does “working with influencers” mean, what do influencer programs look like, and what outcomes can a brand realistically expect to get?
Read Lisa's new thought leadership article on the Natural Products Insider here: https://bit.ly/2RejvEt.
Source: Informa’s Natural Products Insider