Improve your social media marketing for 2021 with our short three-week project, that examines your target audiences, uses your existing social media platforms (like Facebook and Instagram) to learn what your audience wants to see more of during 2021 and offers up specific content recommendations, such as what kind of imagery to use or create, and what types of messaging will resonate best and the types of social posts that garner the most views, reach and engagement.
In our shopper research, many consumers report that they first learned about a product through an influencer. There is certainly a lot of discussion around influencers, but what does “working with influencers” mean, what do influencer programs look like, and what outcomes can a brand realistically expect to get?
Read Lisa's new thought leadership article on the Natural Products Insider here: https://bit.ly/2RejvEt.
Source: Informa’s Natural Products Insider
In addition to speaking at Natural Products Expo West and managing media interviews and social communications coverage for clients like JicaChips, I had the opportunity to discuss winning public relations plays with several exhibitors. Some companies I met on the show floor, and others I spoke with during a private breakfast briefing where I was a guest speaker.
