Get Access to Our Presentation on Millennial Women from SupplySide West
I just wrapped up the past week in Las Vegas for SupplySide West where I spoke to some of the world's leading ingredient buyers and suppliers from the dietary supplement, beverage, functional food, and personal care industries. During the conference and trade show, I conducted a workshop on health-conscious millennial women.
While the sessions were not recorded, I have published my presentations online (see form below at the end of this blog post) for you to have a look at, as well as a digital workbook that I produced for attendees of the workshop.
Photo source: twitter.com/carlottamast
My workshop presentation, How Millennials Are Transforming Modern Marketing, covers:
Behind-the-scenes of shop-along research
Getting to know millennial women
Examples of success
Applying what you've learned (reference the accompanying workbook)
Insights from shop-along research includes:
Need to feel good about the purchases she makes
Looking for 3rd party certifications
Pick & choose which categories to buy healthy, natural & organic
Learns about products on social media (friends, brands, influencers, blogs & media)
She is a natural influencers
Seeks out experiences that are worth showing off to others
Expects transparency
Relies upon trusted retailers to curate products for their lifestyle
Doing more frequent, mini-shops
Loves to support local businesses, but comfortable with buying products from around the world too
Please fill out the form below for full access to our presentation. If you are unable to fill out the form, email me at lisa greenpursepr.com and I'll send directly to you.
Workshop presentation + workbook focused on understanding millennial female consumers
I love it when conferences and trade shows are in fun locations. As you can see below, we also had some fun. A highlight was flying over the Grand Canyon with my family.
The Informa - SupplySide Expo teams did an outstanding job of putting this expo together. I'm also glad to report that we had left Las Vegas prior to the mass shooting attack on October 1st. My heart goes out to all those whose lives were lost and others impacted by the tragedy.
- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR
** Photo source for header image: twitter.com/SarahFlagg1