Drive More Revenue Through Increased Sales — Field Research for 2021
Work with us to gain real-time feedback, keep your meat program top-of-mind amongst butchers and update your marketing assets.
It’s been months since you’ve been able to send reps into the USA for market visits due to the impact of the COVID-19 pandemic. You’re looking for more information on how your product is performing in retail, beyond just sales performance. With deep expertise in the meat category, we’re launching a new field research program for 2021, to be the eyes and ears on the ground here in the USA for meat brands from foreign markets.
The most successful meat brands in the American market are keeping a constant pulse on their programs at the store level by visiting stores and getting face time with the most powerful influencers, butchers. When properly equipped with knowledge and passion for your meat program, butchers have the power to make or break a sale. Our Retail Field Research Program is designed to grow your business by ensuring meat teams are educated first hand about your meat program, emphasizing brand values and product attributes that make your products so special. Additionally, we gather real-time market insights delivering feedback on your program, competitive intelligence and visually documenting how your products are merchandised.
All store visits for this program are conducted by Green Purse’s CEO, Lisa Mabe, who has worked with many leading meat companies and organizations such as, Meat & Livestock Australia, OBE Organic Beef, Atkins Ranch Lamb, TK Natural Lamb and Global Animal Partnership.
We’re currently planning Q1 2021 field research projects for several meat companies whose products are sold at grocery and club stores throughout the Mid Atlantic and/or South regions. While we have the capability to visit retailers across the entire USA, we are focusing for now on the Mid Atlantic and South regions, areas closest to us. Green Purse is located in Maryland, just outside of Washington, D.C.; the map below shows the Mid Atlantic and South regions that we can easily and safely drive to, even during pandemic times.
Join other leading export meat brands that trust us to represent their programs here in the American market. Contact us to discuss your specific meat program, obtain a detailed list of deliverables and quote.
Lisa Mabe, Founder & CEO, Green Purse