Are you Ready for 2021? Keep a Pulse on How Consumer Behavior is Evolving During COVID Through Research
Work with Green Purse PR to conduct consumer research to get the insights you need to craft the best marketing messaging and imagery to resonate with them throughout the pandemic.
As we continue to navigate through the various phases of the COVID-19 pandemic here in the USA, Green Purse is committed to helping our clients keep a constant pulse on the voice of the consumer. Currently, much of our research focuses on how consumers’ shopping behaviors and lifestyles at home are changing due to the pandemic. With the vaccine now making its way into some of the population, we’ll soon see yet again more changing attitudes and behaviors from consumers. At the moment, many of our research clients are looking to connect more with consumers online to drive online sales. Looking ahead to Spring 2021, when we hope things will start to look a bit better, our clients are already planning some “post vaccine” research as we may start to transition into our “new normal,” so to speak.
While much of our consumer research has shifted to virtual only, we've developed have some pretty innovative ways to replicate the in-person shopping experience. And where we can, we are still doing some in-person field research (like store check ins,) with a focus on the Mid-Atlantic and South regions, where we can easily drive to given our home base in the Washington, D.C. area.
Qualitative Research Capabilities:
Shop-alongs (virtual for now)
Shopper interviews (virtual for now)
In-home ethnographies (virtual for now)
Mystery shopper store visits
Product/category analysis store visits
Online panel surveys
Contact us to identify your consumers’ pain points and learn how your brand can best address them in order to drive more sales and loyalty during 2021.
Lisa Mabe
Founder & CEO, Green Purse