As soon as one trade show is over, it's time to prepare for another one! The Summer Fancy Food Show is not to be missed for those of us working in the specialty food industry. This year the show takes place June 26-28 in NYC.

SFFS16 is the largest specialty food trade event in North America and the leading showcase of industry innovation, bringing specialty food's top manufacturers, buyers, and thought leaders together under one roof for three days of delectable discovery. This year's show will feature more than 180,000 products, 25,000 buyers, and 2,500 exhibitors. Year after year, this is the show buyers rely on to find new, innovative food products to fill their store shelves. From a public relations perspective, it's also ripe with opportunity to reach the right people and get samples of your products into their hands or mouths.

While at trade shows, it's important to have a savvy PR strategy in place in order to make the most of your experience there. Lots of journalists, editors, bloggers and industry influencers will be scanning the aisles for products that meet the needs of their communities, and you want to make sure they know about your products.

Earlier this year, we launched a new mini PR campaign service specifically designed to leverage those most important trade shows, like SFFS16. We'll be supporting a select group companies offering on-trend products that the industry and consumers need to know about most. We're especially keen to support brands that have a focus on reaching health-conscious women and moms.

Green Purse PR has developed a public relations package based on what some of our other clients have found to be most effective for them at trade shows. Our campaign focuses on media relations and social communications around the show. Results you can expect to see include:

Exposure with top-tier media, bloggers & industry thought leaders
Media Coverage in leading trade & consumer publications reaching grocery buyers and consumers likely to buy your products.
Online show related buzz on Twitter, Facebook & Instagram (increase of followers & share of voice around the show)

See some of the results from a recent campaign for JicaChips at Natural Products Expo West 2016.

Contact me for more details at lisa {at} greenpursepr.com.

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR