Green Purse PR was recently tasked with conducting shop-along research for our client Troy Healthcare, makers or the new Stopain Migraine brand. We shopped with a wide variety of women up and down the East Coast in places like Philadelphia and Washington, DC, all to better understand how health-conscious women with migraines shop for pain relief options.
Here's a quick look at what some of our shop-along research looked like.
Shopper during shop-along research
Examining how women shop for migraine pain relief
While we can't share the details of our study, we can tell you that we identified several useful insights that will help our client effectively connect and communicate with its target consumers. Some of the things we learned included:
- How shoppers with migraines learn about migraine relief products.
- Where women look for OTC pain relief options.
- What they currently use for migraine pain relief.
- Their level of willingness to try a new product.
- Where they go online for health & wellness information.
- What influencers they look to for tips & ideas.
- What social media pages & groups they follow for health & wellness.
- What grabs their attention inside retail stores.
- What product attributes resonate with them most.
- How brands can best connect with women like them.
To learn more about the shop-along research we conduct, contact Lisa at lisa {at} greenpursepr.com.
To learn more about Stopain Migraine, visit http://stopainmigraine.com and https://www.facebook.com/StopainMigraine.
*Photo source: Green Purse PR & Troy Healthcare