THE PHOTOS YOU NEED NOW FOR SOCIAL MEDIA | PATH TO PURCHASE IMAGERY

We recently wrapped up a fun photo shoot for Green Purse PR's client, Global Animal Partnership, one of the largest animal welfare certification labelling programs in North America. The photography brings to life a female shopper's path to purchase inside a grocery retail environment. Path to purchase visuals are one of the most useful types of imagery for an effective social communications program.

Do you have photography that shows shoppers how to locate your products inside the store environment?

Path to purchase imagery is helpful for consumers as it shows them exactly what to look for in the store environment. This is especially useful with products, like meat, that may not always be packaged and easy to spot, unless you know what you’re looking for.

See some of the photos below:

Green Purse PR plans and creates ‘path to purchase’ photography and video content designed to fuel our clients’ digital and social communications and make it easier for shoppers to envision themselves purchasing your products.

Click here and see the section, ‘content planning & creation’ to learn more about this service and contact us if you’re keen to create better visual content that resonates with your consumers.

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* Product photography during COVID-19 pandemic times should be different than what you’ve had created in the past. We can certainly still create new content safely, but as a general rule, any new photography created for the Pandemic times should obviously reflect proper social distancing and not leaving the home. Chat to us to learn more about how product photography should be different during these quarantine days.