Back in August I spoke at my client, OBE Organic's, #GrazingBMP Forum in the Australian Outback town, Roma. I manage OBE's social public relations in multiple markets around the world, such as Australia, America and the Middle East. OBE is a social company and it's an important part of the way that the brand communicates with consumers and its partners.

Watch this video from Digital Farm TV to see some of the insights I shared with beef producers at the Forum: http://bit.ly/1Q7pcjD.