The Science of Shopping: Deciphering Consumer Behavior in Fashion

WHY Fashion PRODUCTS #GETINHERCART

Your team can join us for Immersive Market Research in 2024

Becoming a consumer-led company starts with research. Join us in American cities and towns like New York, Miami and Dallas during 2024 as we conduct our Immersive Market Visit Programs with fashion brands, trade organizations, sustainability certifications and promotion boards. We typically host a company’s leadership team for a one to three day long program, including in-person shop-along consumer interviews inside retail stores, and in-home ethnographies.

Consumers’ perceptions and behaviors around apparel and footwear are constantly shifting on topics such as environmental impact, prices and durability. Come along with us as we dip deeper into consumers’ lifestyles by shopping-along with them inside stores and exploring their home environment to paint an authentic picture of how consumers think, behave and buy.

Work with Green Purse to leverage our expertise in market and consumer research and chart a path to make more consumer-led business decisions for your company. Contact Lisa for a sample itinerary based on other immersion programs we’ve created for other clients.