Food Holidays Like National Cookie Day Add Up to Some Serious Dough

Did you know December 4th is "National Cookie Day" here in the USA? While we sometimes joke about these made-up marketing holidays, some like this one, are no joking matter. National Cookie Day is one of the food holidays that equates to some serious dough for retailers like Whole Foods Market.

Whole Foods promotes holidays like National Coffee Day and National Cookie Day, using them as an opportunity to promote and sale a lot more of their products. This year Whole Foods is giving its shoppers a sweet deal -- 50% off all cookies in their cookie bar from 1-4 December.

Made up holiday or not, lots of these food holidays get a lot of buzz online with social media like Facebook and Instagram. Savvy retailers are tapping into the buzz, creating some real, compelling offers in stores and entertaining content online.

Have a look at some photos we took this week at one of Whole Foods' stores in Maryland.

Whole Foods Market sign outside a store in Maryland promoting its National Cookie Day promotion.

Have a look also at how Whole Foods Market is promoting this promotion on its own digital communications with its shoppers.

#NationalCookieDay post from facebook.com/wholefoods

#NationalCookieDay post on instagram.com/wholefoods

Curious what other 'food holidays' exist and how you and your retail partners can best leverage them to create awareness, garner buzz online and drive sales? Green Purse PR is currently curating a comprehensive list of food holidays for 2018, plus recommendations on how to leverage them to your advantgae. This list will be launching soon; be one of the first to get notified when it goes live by signing up for our wait list.

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