Scenes from Expo West 2023
Take a behind-the-scenes look at Green Purse PR’s experience at the Natural Products Expo West 2023 trade show. As always, Expo West was a great time to connect in person with clients, colleagues and friends from around the world.
I got to moderate a panel on the topic, ‘Connecting with the Mission-Minded Shopper’ with these amazing leaders in the natural products industry.
The term, ‘mission’ means different things to different brands. It could be defined as a mission to help regenerate the planet’s grasslands, saving the oceans (and sea life) from choking in plastic or elevating others from our communities to thrive who may not otherwise have the opportunity to do so.
Here are some of my main takeaways from that session.
Research what specific aspects of your mission resonate most with your various consumer segments.
Use social media to tell your mission-based stories about how you’re progressing in your mission – remember to take them on a “learning journey.”
Bring to life how other shoppers feel better about their purchase by supporting your brand (via influencers.)
Invite journalists, reporters & influencers to come see your mission in action.
Invite retailers and partners to showcase your mission at times of year when it’s most relevant (i.e. Earth Month.)
Photo source: Land to Market
Some of the Land to Market team — Karin Brothers (supply chain team) and Chris Kerston (Co-CEO.)
Taking a sunshine break at the top of the Anaheim Convention Center.
LOVED the Applegate booth, especially since it highlighted regenerative agriculture.
Also loved this focus on soil health from General Mills and their brand, EPIC Provisions.
Thought leadership at Expo West
During the show, we had a thought leadership article make the home page of NewHope.com for our client, Land to Market. Read, ‘5 ways natural products retailers can support regenerative agriculture brands,’ here.
Hungry for more scenes from Expo West?
Follow our CEO, Lisa Mabe, on Instagram at www.instagram.com/lisamabe_/, and watch this Instagram reel we made from the show here.
Work with Green Purse PR
Green Purse PR has been deeply involved with the natural products industry for over 13 years (we actually just had our 13th birthday as a company earlier this month!) We’re so proud to support brands that we believe in and are doing things we’re passionate about. Some of our clients from this industry have included: Saffron Road, KeHE Distributors, Land to Market and many others. Learn more about how to work with Green Purse PR by setting up an introduction call with our CEO, Lisa Mabe here.