Make Faster, Consumer-Centric Decisions in 2021

Are you ready for the next phase of pandemic life?

A lot has changed for consumers since the pandemic. Smart brands are prioritizing the consumer in 2021 to better understand their evolving needs and then act upon those insights quickly.

As we continue to navigate through the various phases of the pandemic here in the USA, Green Purse is committed to helping our clients keep a constant pulse on the voice of the consumer. Currently, much of our research focuses on how consumers’ shopping behaviors and lifestyles at home are changing due to the pandemic. With the vaccine now making its way into some of the population, we’ll be seeing even more changing attitudes and behaviors from consumers.

Consumer Insights Have Changed

How consumers think and feel one week can be very different the next week; that requires us to act quickly. In the past year, consumer insights have had to shift to the virtual environment. We’re doing a lot more with online panels and in-home virtual interviews, which enable us to provide insights for our clients more quickly. Our brand clients are shifting too — becoming more consumer and shopper-obsessed, sharing insights more broadly within their organizations and being more nimble and quicker to act on what they are learning through our research.

Here are some of the stages that our qualitative research can address.

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What have you learned about your consumers lately?

Are you listening to your consumers right now? If not, you’re missing out on a lot, as opinions and behaviors are constantly changing.

What are some of the biggest changes you've noticed about your consumers over the past year? Let’s find out together. Work with Green Purse PR to conduct consumer research to get the insights you need to quickly respond to the evolving marketplace. Contact Lisa to leverage our expertise in consumer research and chart a path to make faster, more consumer-centric business decisions in 2021.