Natural Products Expo West is one of my favorite trade shows. Yes, it's huge and a bit overwhelming, but it's the place to be for those of us working in the natural, organic and healthy products industry!

The show attracts over 70,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. Year after year, it's the show buyers rely on to find new, healthy products to fill their store shelves. From a public relations perspective, it's also ripe with opportunity to reach the right people and get samples of your products into their hands or mouth.

While at trade shows, it's important to have a savvy PR strategy in place in order to make the most of your experience there. Lots of journalists, editors, bloggers and industry influencers will be scanning the aisles for products that meet the needs of their communities, and you want to make sure they know about your products.

In 2016 we're launching a PR package specifically designed to leverage those most important trade shows, like Expo West. We'll be supporting a select group companies offering on-trend products that the industry and consumers need to know about most. We're especially keen to support brands that have a focus on reaching health-conscious women and moms.

Green Purse PR has developed a public relations package based on what some of our other clients have found to be most effective for them at trade shows. Our campaign focuses on media relations and social communications around the show. Results you can expect to see include:

Exposure with top-tier media, bloggers & industry thought leaders
Media Coverage in leading trade & consumer publications reaching grocery buyers and consumers likely to buy your products.
Online show related buzz on Twitter, Facebook & Instagram (increase of followers & share of voice around the show)

Contact me for more details at lisa {at} greenpursepr.com.

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR